Optimize the tin box design for both protection and customer experience, 

1. Inner packaging: 

Incorporate protective inner packaging, such as trays or dividers, to keep the cookies secure and prevent breakage during handling and transit.

2. Window or clear lid: 

Utilize a window or a clear lid in the design to showcase the cookies inside, allowing customers to see the product before purchase, creating an engaging visual experience.

3. Interactive elements: 

Consider adding interactive elements to the design, such as puzzles, games, or unique opening mechanisms, to create a memorable and engaging experience for customers.

4. Personalization: 

Offer the option for personalized or customizable tin boxes, such as adding a customer's name or a special message, to enhance the emotional connection and create a unique experience.

5. Sustainability: 

Opt for eco-friendly materials and designs that align with sustainability values, creating a positive and memorable experience for environmentally conscious customers.

6. Storytelling: 

Use the design to tell the story of the brand or the cookies, creating an emotional connection with customers and making the product more memorable.

7. Multi-functional design: 

Create a tin box that can be repurposed or reused after the cookies are consumed, adding value and longevity to the customer experience.

By considering these elements in the tin box design, the packaging can serve both as a protective vessel for the cookies and as a memorable and engaging part of the overall customer experience.